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LYFE
MUSIC
FESTIVAL

LYFE Fest is a fictional low footprint music festival that holds sustainability at its core. The goal of this campaign was to combine the excitement of live music with sustainable practices, demonstrating the possibility of having a thrilling yet enviornmentally friendly festival

Tactics:    Video, OOH, Social Media

Role:          Concept, Art Direction/Design, Copywriting

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Concept, OOH, and Social media

made in collaboration with :

Elliza O'Grady

LYFE
FEST TICKET

80% of plastic water bottles end up

in landfills.

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In response to this, LYFE is working

to decrease its carbon footprint by providing reusable water bottles

for each guest to use at our water

refill stations.

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This water bottle also comes with

a custom QR code that will then

grant access to the festival. 

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